The Year in Search

As the end of the year rolls around, I find it interesting to look at the things people have been searching for on the web. Each search engine has their own list, so let’s take a look at the data for 2009.

Google:

1. michael jackson
2. facebook
3. tuenti
4. twitter
5. sanalika
6. new moon
7. lady gaga
8. windows 7
9. dantri.com.vn
10. torpedo gratis

Yahoo!:

1. Michael Jackson
2. Twilight
3. WWE
4. Megan Fox
5. Britney Spears
6. Naruto
7. American Idol
8. Kim Kardashian
9. NASCAR
10. Runescape

Bing:

1. Michael Jackson
2. Twitter
3. Swine Flu
4. Stock Market
5. Farrah Fawcett
6. Patrick Swayze
7. Cash for Clunkers
8. Jon and Kate Gosselin
9. Billy Mays
10. Jaycee Dugard

The first thing that jumps out at me in this data is that the only item that transcended all three lists was Michael Jackson. Certainly part of this is the methodology that the search engines are using to tabulate this data, and all of them are using “trending” topics. As you might guess, searches for things like Youtube or pornography are going to have relatively consistent growth on a year to  year basis.

The terms that made two lists were Twitter and Twilight/New Moon. It is certainly remarkable the growth that Twitter has had this year. It has certainly created a lot of public awareness in a short time. It will interesting to see if it remains a trend in 2010.

One interesting difference between the Google and Bing lists are the number of tech-related searches on Google versus the number of “obituary”-related searches on Bing. Bing has four celebrities who had died in the past year on its list while Google has arguably 7 different technology related results. TechCrunch Europe has an interesting entry on why Sanalika appears. Tuenti is the Spanish version of Facebook. Dantri.com.vm is a Vietnamese newspaper. Torpedo Gratis is a Portuguese site that allows you to send free text messages.

One thing you can certainly take from Google’s list is it’s international appeal. Techcrunch also argues that most international users will simply use Google over the address bar or bookmarks to get to particular websites.

Are there any interesting trends or notes that you’ve spotted? Let me know in the comments.

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