There have been a couple of big announcements in the realm of privacy in the past couple of weeks, and I wanted to take this post to talk about the developments.
The first announced this week is that Facebook has updated its privacy functionality ostensibly in order to give you more control over the information that you give out through the service. However, as many people are commenting, a lot of the privacy protection that was previously available now is not.
Facebook is a business that is designed to have as much information available as possible as this makes it a much more interesting site for users, however, if people are not comfortable with how much information is available this sort of plan could backfire.
As you can see here, if you aren’t my friend, I have my privacy setting set at a very high level. You can’t even find me in a search if you don’t know me. (The profile with no data isn’t actually me. I’m not on there at all.) While that might seem a bit extreme for some, I’m perfectly happy with that level of privacy. This is a setting that is still available with the new Facebook privacy changes.
Now a company that is getting some praise for its latest move is Google. Google has created a new privacy dashboard, which, when signed in, allows you to look at all the data Google has compiled on you. More importantly, it has many setting that allow you to delete that information. So, if Google has your search history and there’s something on there that you don’t want, you can finally do something about it.
Ultimately, privacy needs to be something that users have control over and don’t feel that they are giving away to use the Internet. This is certainly a challenge for content providers as this is a key way to deliver relevant advertising. I do believe there is a happy medium between these two positions, and I hope the future has more and more powerful privacy controls.
Don’t forget if you have thoughts, throw them in the comments.
(Bonus points if you can identify the obscure mid-90’s TV show I referenced in the title.)